
The world as we know it is changing
How we work is being rewritten in real time. And the people using AI for research, infrastructure, design, marketing and automation are steaming ahead. But for once, that advantage isn’t reserved for big companies or tech bros.
Solopreneurs, small businesses and communities traditionally left outside the room now have access to tools that can give them more power, reach and visibility. The opportunity here is huge. Yet most are still standing on the sidelines, unsure where to begin, or whether they even want to. Yes, there are real ethical issues: around bias, ownership, jobs, energy use and who ultimately benefits. we don’t pretend to have every answer, but we believe understanding the technology is part of using it more responsibly.
The future isn’t a choice between human and machine. It’s about what becomes possible when they meet.
AI XOXO is a cultural learning hub by Saira Jamieson. It started as a simple blog for friends - translating the chaos of AI into practical, entertaining knowledge - grew into something much bigger.
Today, it’s for creators, founders, artists, cultural organisations and non-tech humans who are curious about AI and what to use it to leverage themselves and their work.
Through workshops, talks, events and the newsletter, we help you understand what’s actually happening, why it matters, and enough to hold your own with a client, on a panel, over dinner… or with your Uber driver and their opinions on AI about to take their job.
We do it with open eyes. We don’t ignore the impact AI is having on people or the planet. We explore the uncomfortable bits too; what responsible AI can actually look like and how we can use tools with safeguards while the rules are still being written in real time.
Saira is a founder, creative technologist, filmmaker, educator and cultural producer with more than 20 years at the intersection of creative tech & storytelling. She came up through the industry itself, from analogue production to digital media, and now AI, building businesses through every major shift in how content is created, distributed and experienced.
She has watched this industry reinvent itself before, and knows it only survives when the people inside it are willing to move with it. She made her name at Metropolis Studios, where she earned a triple-platinum credit on Live 8 for EMI, before setting out to build something of her own. For over a decade she founded and led Arias UK, one of Soho's leading digital media houses, working with more than 150 clients including Universal Pictures, Universal Music, Sony BMG and EMI, on content for artists including Madonna, Oasis, Massive Attack and Kylie.
Her work earned over ten British Video Association Awards including Best Interactive Gaming DVD for Deal or No Deal (Channel 4). Her wider career spans events, hospitality investment and entrepreneurship.
You can view her full experience on LinkedIn and her studio website.
As Founder and CEO/CPO of Bloomsuite, an agentic content creation platform, she isn't watching the AI shift from the sidelines, she's building inside it, determined the world that raised her won't be left behind.
Saira is available for projects, collaborations and appearances including:
Panels, Q&As & Fireside Chats | Speaker, contributor, moderator or host
Tailored Workshops | Sessions built around specific industries and teams
Event Hosting, Strategy & Production | Conferences, fairs, cultural events and live conversations
Advisory Roles | AI, creative technology, content, product and creator economy
Curriculum, Partnerships & Collaborations | Bespoke learning/collabs across AI, creativity and culture
Got something ambitious or not quite on the list? Even better.
Send an Email | LinkedIn | Instagram | Studio Website | Bloomsuite Website