Never a dull moment with AI but let's talk about the elephant in the room.

Yes, I am from film and production and yes I am building a platform at the exact moment AI is rocking up on production set like she owns the place.

Create an ad for under $200 ... RIP film sets ... Goodbye lengthy animation workflows. Like you, my feed is full of rubbish like this, fuming animators, writers, producers, directors - people I’ve worked with for years. And i'm getting called out for contributing too.

Its safe to say the the whole industry is split. The curious half, experimenting, learning, bringing new tools quietly into their workflows. The other half claws out over lost jobs and stolen credits, signing anti-AI petitions. Yesterday I watched a friend, a CEO and AI enthusiast get grilled by 200+ animators over his (rather cool) AI animation portraiture test... the mood wasn’t healthy debate It was public hanging.

I understand both reactions. I feel that instinctive resistance too.

But I’m also a futurist and a technologist and when the AI hype bubble bursts - when the slop goes pop - I promise you, the raw technology underneath won't; its roots are becoming global infrastructure, and it’s not slowing down. The pace of growth is ridiculous. What was cutting edge six months ago is now baseline today. The best models from last year are getting challenged by competitors that spawned overnight.

And once you accept that, the question stops being “should this exist?” and becomes: how do we use it responsibly... to make better work, help more people and share the upside more fairly?

That’s the drive Bloomsuite is building with and it’s personal. Health and wellness is a space I care deeply about; practitioners and wellness brands have been overlooked for years when it comes to dedicated content tools. We’re not here to replace anyone’s craft - we’re here to support it: helping non-technical brand owners step off the exhausting content hamster wheel, package the expertise they’ve spent years earning, and turn it into a channel that actually pays.

Less AI stole my job. More AI took the admin… and I got my life back. And while we’re building exactly that, we’ve had to get ruthless about our own story too. We are just about to wrap the Female Founders Rise Accelerator program which has been super useful for getting us pitch ready. Sharper narrative. Cleaner numbers. A solid “Who, What, Why Now... and Why Us.”

I'm also enjoying building the demo in house. Working on the front end, I'm learning so much about how user habits are changing... how leading app interfaces are adapting; becoming more intuitive, less “click here, fill this, hidden tabs ....and more like a helpful human sitting next to you, nudging you along to do better. To grow.

I believe we’re entering a shifting phase of userbility where the best UI/UX behave like an agent remembering context, anticipating your next steps and reducing mental loads.

Human control, that’s the bar now. And speaking of which, we kick off with one of the biggest platforms on earth making that shift official.... lets jump right in.

✦ SCOOPS ✦

Instagram’s new Reels feature... Your Algorithm ...is giving users a control panel to fine tune what they see. Two little lines and a heart icon, but make it savage.

Users can now downvote entire content categories like they’re skipping a channel. Sick of skincare dupe hauls? Click. Broccoli smoothie reels? Byeee. Your sponsored content? Might already be on mute, babes.

Well, discovery just got fingers. You've got to truly know your niche and where you fit in. If your content doesn’t say “I belong in this category” in the first few seconds, it'll likely get swiped our. Aesthetic fluffy vibes and general messaging just wont cut it any more .

How the experts are pivoting...

It feels like the audience is really getting a chance to curate their content feed… and they’re curating you out if you’re not giving intentional value.

Walt Disney just signed a three year deal with OpenAI to let users generate AI videos using 200+ iconic characters, from Mickey to Marvel... on Sora.

But of course, it’s not just about fanfic gone viral. Disney is also investing $1 billion into OpenAI and becoming a major API customer, weaving ChatGPT tech into its own products and even employee tools.

So what actually happens now?

✦ Fans can prompt Sora to make custom shorts using beloved characters and worlds. Some of those creations will even get curated onto Disney+.

✦ Voice likenesses and actors faces aren’t in the mix; so it’s homage, not deepfake.

✦ And for one year, this deal is exclusive, after that? Open season.

CEO Bob Iger called it a way to "expand storytelling responsibly" and Sam Altman described it as proving creative leaders and AI can play nice together.

This move marks a pretty wild shift in Hollywood. Disney once clashed with AI platforms over copyright and just days before the deal sued for using its content without permission. But now it’s handing generative AI the keys to its kingdom and Mishka, Mooshka... everyone’s invited!

A batch of AI generated wedding images travelled so far, so fast, she had to deny her own engagement on air. This isn’t niche deepfake theatre anymore. It’s believable, shareable, and perfectly engineered for your group chats that live for emoji reactions.

Here are some of the latest “wait, that was AI?” moments that actually moved headlines, feeds... and behaviour.

The uncomfortable truth is that AI fakes don’t need to fool everyone. They just need to move faster than your scepticism, get screenshotted, reposted and emotionally processed before the correction arrives.

Anyway, congratulations to Gayle on the wedding she didn’t have. And to the rest of us, welcome to the era where “pics or it didn’t happen” means… honestly, nothing at all.

⚡ SIZZLERS ⚡

✦ The funniest part of Disney’s OpenAI deal is that it came right after Disney accused Google of massive AI copyright infringement. The Verge.

✦ OpenAI just shipped GPT 5.2 in a “code red” scramble while Google’s Gemini 3 was stealing the show, which means the arms race is back to ship fast, fix later. Wired

✦ Substack is testing sponsorships, which is great for creators’ revenue and terrifying for anyone who loved the “no ads, just vibes” era. AdWeek

✦ Patreon tightened AI rules around hyperrealistic depictions of real people, meaning “prove consent” is becoming a platform requirement, not a moral debate. Patreon.

✦ OpenAI got legally told to stop calling a Sora feature “Cameo,” because even in AI, branding can still catch hands. The Verge

✦ Character.AI is pulling back under 18 access, because the “AI companion” boom just met its first proper liability era. Character AI News

✦ WHAT’S IN MY STACK ✦

1) Runway Gen 4.5. If you need video that looks like it had a budget, Runway’s Gen 4.5 is the current “wait, that’s AI?” and it just added native audio plus multi shot editing.

2) OpusClip The lazy genius option for repurposing for social media, drop in one long video, get a stack of Shorts with reframing and captions, built for volume.

3) ElevenLabs Mobile App. I've been waiting for this one! Voiceovers from your phone - and fast. Great for creators who hate recording, want clean narration or need consistent voice across reels and video explainers.